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This spreadsheet projects unit sales, installed base, and number of households for media streamers for the 2015–20 period. Forecasts are provided for major regional and national markets.


  • Ovum expects the media streamer market to grow at a CAGR of 16.7% over the next five years, from 38.3 million unit sales in 2015 to 83.1 million in 2020. Media streamers will bring access to OTT video services and apps to more than 220 million TV households by the end of 2020, up from 56 million in 2015.
  • Ovum expects media streamer sales to decline from 2017 onward in mature markets such as the US, Canada, South Korea, and the UK. The tipping point will come when the "connected" smart TV installed base exceeds that of media streamers.
  • North America and Europe's combined share of households will drop from 75.6% in 2015, to 55.7% in 2020.

Features and Benefits

  • Sizes the market for media streamers.
  • Evaluates the potential for media streamers in key markets including France, Germany, Italy, Spain, the UK, the US, China, and Brazil.

Key questions answered

  • What is the size of the media streamer market?
  • How many households will have access to OTT video services via media streamers in the next five years?

Table of contents


  • Introduction
  • Download 1: TV Devices Forecast: Media Streamer Sales and Installed Base, 2015–20
  • Further reading

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