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Introduction

A detailed update of Turkey’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Of the total TV households, 33% were subscribed to pay TV at the end of 2015, with popular free-to-air (FTA) channels via terrestrial and DTH continuing to limit the pay-TV market.
  • Financially struggling pay-TV market leader Digiturk was finally sold off to beIN Media Group for a fee in the region of $1bn–$1.5bn.
  • Netflix launched in Turkey following the company's global launch announcement in January 2016. No Turkish subtitles or programming accompanied the service initially, but Netflix moved to address this in September 2016.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Turkey.
  • Assesses the prospects for multiscreen/OTT initiatives in the Turkish TV market.

Key questions answered

  • What are the drivers feeding the growth of the pay-TV market in the next five years?
  • How will OTT impact the pay-TV market?

Table of contents

Summary

  • Introduction
  • Download 1: Turkey TV Update

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