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An analysis of how institutions must advance their current approaches to CRM in order to create a true system of student engagement that supports the entire student lifecycle.


  • Multi-channel communications, more accessible and actionable analytics, and mobile first will be key attributes of a third-wave CRM solution.
  • The most effective CRM strategies will be intentional, consistent, and sustainable.

Features and Benefits

  • Understand the argument for third-wave CRM adoption in higher education
  • Learn how CRM can transform the work of recruitment, retention, and alumni affairs in a way that will deliver long-term institutional benefits

Key questions answered

  • What is the argument for creating a holistic system of engagement in higher education?
  • What are the characteristics of CRM solutions that will deliver the most value to institutions?

Table of contents


  • Introduction
  • Download 1: Transform Student Engagement with Institution-Wide CRM

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