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Introduction

CenturyLink is a North American telco that has grown fast through acquisition. As it strives to succeed in a difficult market, the telco is betting on hybrid IT services to make a global name for itself.

Highlights

  • A number of telcos have settled on cloud computing as a way to upsell services and become more embedded in their customers’ businesses. But though they have global platforms and, in CenturyLink’s case, good technology, they need to address business needs if they’re to provide customer value and more than just the building blocks for IT.

Features and Benefits

  • Assess whether CenturyLink should be on your shortlist.
  • Understand what might make a telco relevant to mid-market business needs.
  • Understand where your telco competitors are coming from.

Key questions answered

  • Why might you look again at the less obvious options for IT services?
  • Should you keep an eye on telco competitors?

Table of contents

Ovum view

  • Summary
  • CenturyLink wants to be more than just a telco with a cloud
  • The telco now needs to establish what its brand stands for in the IT services world
  • Customers will want to see evidence that CenturyLink can perform as a true IT services supplier

Appendix

  • Further reading
  • Author

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