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Any organization that has not already embarked on the road to digital transformation for content management needs to start planning for the journey now. Transforming the organization digitally is not a process that can be rushed.


  • Digital transformation involves the implementation and integration of several technologies, particularly in the areas of mobile, social, analytics, and cloud both internally and for outward-facing customer interactions.

Features and Benefits

  • Identifies the benefits of undertaking digital transformation.
  • Assesses some of the technologies required for digital transformation.

Key questions answered

  • What technology areas need to be considered for digital transformation?
  • How can change management problems be avoided?

Table of contents


  • In brief
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Digital transformation is a competitive necessity

  • Millennials are driving digital transformation
  • Treat each digital transformation task as a separate project
  • Digital transformation cannot succeed without end-user buy-in

Mobile can be treated as a first step to digital transformation

  • A mobile-first strategy is the cornerstone of digital transformation
  • Customer-facing websites also need a mobile-first approach

An effective social strategy provides competitive advantage

  • Social capabilities should be applied internally as well as externally
  • Workers increasingly want to engage with colleagues via social media
  • Consumers increasingly want to engage with organizations via social media

Digital transformation cannot be achieved without analytics

  • Analytics should be applied in a variety of scenarios
  • Analytics help organizations engage better with customers
  • Analytics are required to support customer journeys

Cost-saving efficiencies are a major benefit of ECM in the cloud

  • Reluctance to put content into the cloud is slowing ECM cloud adoption
  • Cloud can improve mobile access and collaboration
  • Cloud can be more secure than on-premise


  • Methodology
  • Further reading
  • Author

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