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Introduction

Any organization that has not already embarked on the road to digital transformation for content management needs to start planning for the journey now. Transforming the organization digitally is not a process that can be rushed.

Highlights

  • Digital transformation involves the implementation and integration of several technologies, particularly in the areas of mobile, social, analytics, and cloud both internally and for outward-facing customer interactions.

Features and Benefits

  • Identifies the benefits of undertaking digital transformation.
  • Assesses some of the technologies required for digital transformation.

Key questions answered

  • What technology areas need to be considered for digital transformation?
  • How can change management problems be avoided?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Digital transformation is a competitive necessity

  • Millennials are driving digital transformation
  • Treat each digital transformation task as a separate project
  • Digital transformation cannot succeed without end-user buy-in

Mobile can be treated as a first step to digital transformation

  • A mobile-first strategy is the cornerstone of digital transformation
  • Customer-facing websites also need a mobile-first approach

An effective social strategy provides competitive advantage

  • Social capabilities should be applied internally as well as externally
  • Workers increasingly want to engage with colleagues via social media
  • Consumers increasingly want to engage with organizations via social media

Digital transformation cannot be achieved without analytics

  • Analytics should be applied in a variety of scenarios
  • Analytics help organizations engage better with customers
  • Analytics are required to support customer journeys

Cost-saving efficiencies are a major benefit of ECM in the cloud

  • Reluctance to put content into the cloud is slowing ECM cloud adoption
  • Cloud can improve mobile access and collaboration
  • Cloud can be more secure than on-premise

Appendix

  • Methodology
  • Further reading
  • Author

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