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Introduction

This article analyzes the expected growth in smart speakers, discusses whether we are underestimating the impact of the new channel, and highlights the five key types of voice activities.

Highlights

  • Ovum's Smart Home Devices Forecast predicts that interactive audio hubs (including Amazon Echo/Alexa and Google Home) will grow global revenue from $6bn revenue in 2018 to $13bn by 2023.
  • Analyzing the 19 activities about which users were questioned showed five activity groups: listen, personal assistant, functions, fun, and commerce.
  • Consumer brands should start to think about new ways to speak to consumers in their homes and integrate voice recognition platforms into their channel strategies.

Features and Benefits

  • Quantifies the forecast growth in the global smart speaker market.
  • Analyzes different use cases for smart speakers in the home.

Key questions answered

  • How fast will the smart speaker market grow in the coming years?
  • How are home users utilizing smart speakers?
  • How does smart speaker use differ between China and the United States?

Table of contents

Analysis

  • Smart speakers are becoming big business
  • Are we underestimating the impact of this new channel?
  • There are five key types of activity for which consumers use voice
  • Next steps for consumer-facing companies

Appendix

  • Methodology
  • Further reading
  • Author

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