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While TV and video providers and digital service providers will take the lead in embarking on the media transformation journey, sports franchises and publishing companies will lead the second wave.


  • Sports franchises' ICT services spend is likely to reach $3bn in the next five years.

Features and Benefits

  • Learn about the sports franchise fan engagement value chain.
  • Assesses sports franchises' media transformation journey and adoption of ICT services across the value chain to achieve competitive advantage.

Key questions answered

  • Why are sports franchises embarking on the media transformation journey?
  • How will this affect sports franchises' ICT services spending?

Table of contents

Ovum view

  • Summary
  • Sports franchises' ICT services spend is likely to reach $3bn in the next five years
  • Growing dependence on content licensing revenue will lead to increased spending on the media preparation module


  • Further reading
  • Author

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