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Introduction

Pitney Bowes provides two solutions that in combination (the Knowledge Fabric) solve two challenges – customer information management and location-based contextual information.

Highlights

  • Pitney Bowes' portfolio rationalization reveals its twin growth engines.
  • The Knowledge Fabric weaves attributes together to generate accurate and timely contextual insights.
  • Pitney Bowes' customer communications products are useful but not transformative.

Features and Benefits

  • Evaluates Pitney Bowes' solution portfolio for enterprises struggling with customer information management.
  • Learn how the Knowledge Fabric unifies customer data and augments it with contextual insights, a concept that is easy for nontechnical people to understand.

Key questions answered

  • What is the Knowledge Fabric and what are the benefits from implementing it?
  • What can Pitney Bowes offer today to support improvement in customer engagement transformation initiatives?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Pitney Bowes' portfolio rationalization reveals its twin growth engines

  • Pitney Bowes builds on its heritage and plays to its strengths

The Knowledge Fabric weaves attributes together to generate accurate and timely contextual insights

  • The Knowledge Fabric resonates with customers
  • The Knowledge Fabric goes beyond transactional to contextual information, which makes it valuable

Pitney Bowes' customer engagement solutions are useful but not transformative

  • EngageOne Video makes the complex simple and interactive

Its partner strategy should include CEP providers and commerce networks like SAP Ariba

  • Customer engagement platforms – an emerging solution category
  • Commerce networks like SAP Ariba offer a high growth opportunity
  • Pitney Bowes Software finds its place by focusing on high value add and complex customer data management

Appendix

  • Methodology
  • Further reading
  • Author

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