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With music streaming and subscriptions now the main revenue generator for recorded-music companies, and sales of buy-to-own formats in terminal decline, the term "music retail" is quickly becoming obsolete.


  • Consumers in increasing numbers are not buying recorded music, they are paying to access it. Trips to the record store are a thing of the past for all but a small number of vinyl connoisseurs.
  • Moreover, there is nothing to hold anymore, apart from the credit card used to pay for the subscription, or the hardware used to stream the music. In short, the first phase of music streaming is effectively over and the second phase, where streaming companies go beyond the simple service provision, is well underway.

Features and Benefits

  • Explains how streaming is consigning the term "retail" to music-selling history.
  • Assesses service initiatives and explains how music bundles are set to evolve.

Key questions answered

  • Where is the selling of recorded music going and who is driving the changes?
  • Why is it wrong to think of streaming as just a two-horse race?

Table of contents

Ovum view

  • Summary
  • Strategies for streaming advantage
  • Streaming is more than just a two-horse race
  • Evolving music partnerships and service bundles


  • Author

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