skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The live sector has grown steadily and ticket sales to artist tours and festivals are largely positive. However, the industry is not without its difficulties.


  • The tide looks to be turning against controversial secondary ticketing practices. Live Nation Entertainment-owned Ticketmaster, which sells around 500 million tickets a year around the world, seems to have undergone a change in sentiment, having recently shuttered both its Get Me In! and Seatwave secondary sites across Europe.
  • Live music operations are also undergoing major technological shifts, with mobile, blockchain, barcodes, and biometrics among the solutions being deployed in the segment. The AXS Marketplace platform, for one, is based on what the company calls "flash seats," with tickets assigned directly to fans via their smartphones.

Features and Benefits

  • Examines developments in the live sector likely to shape the sector's future.
  • Discusses the increased use of blockchain in ticket selling and the steady move to cashless events.

Key questions answered

  • How is the live industry fighting against fan exploitation through secondary ticket selling?
  • What are the benefits to the live sector from cashless events?

Table of contents

Ovum view

  • Summary
  • The squeeze on secondary ticketing gets tighter
  • Technology transforming future ticket selling
  • Live goes crypto cashless


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now