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This presentation covers online video advertising’s importance to the overall TV and video market, the competitive dynamics of the AVOD segment, the growing importance of premium content and viewing environments, and the case for hybrid monetization.


  • Competition for TV and video ad revenue growth is increasing.
  • The smart TV will be the next big battleground for premium AVOD.
  • Hybrid monetization strategies will require a nuanced approach.

Features and Benefits

  • Contextualizes and assesses the future of online video advertising and ad-supported online video (AVOD).
  • Examines the competitive dynamics of the OTT AVOD segment through market share and consumer insight analysis.

Key questions answered

  • How does ad-supported online video fit into the broader global TV and video landscape and digital advertising market, and how and why will this change over the next five years?
  • What is the current competitive landscape of ad-supported online video, who are the dominant players, and who will be the biggest winners and losers as more viewing goes OTT?
  • What roles do premium content and premium viewing environments (e.g., connected TVs) have in the ad-supported online video market?
  • How, and why, will online video advertising become more important to players across the TV and video ecosystem?

Table of contents


  • Introduction
  • Download 1: The Future of Ad-Supported Online Video

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