skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Music bundling with mobile subscription packages is a practice that has been around for almost 10 years. Credited with a major role in boosting the take-up of music subscription services, bundling has evolved over the years from the addition of a music service free with a mobile package to more discounted and promotional bolt-ons.


  • For a long time, US operators chose not to offer music services. However, two of the country's mobile providers have defied the developed market bundle trend and gone all in with a hard bundle offering.

Features and Benefits

  • Details the latest music bundling announcements by mobile operators.
  • Compares bundling moves in different countries and regions.

Key questions answered

  • Which US mobile operators are offering hard bundled music services?
  • What kind of music bundles do mobile operators offer their subscribers?

Table of contents

Ovum view

  • Summary
  • Music bundling in the recorded-music industry
  • Regions evolve at their own pace and direction
  • US operators take the hard bundle approach


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now