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Introduction

This report provides an update on Telefonica Group operations to end-December 2016, covering financial performance, market dynamics, key developments, and strategy as well as the operator's latest product and service launches.

Highlights

  • In the past few years, Telefonica has been transforming itself to better participate in the digital economy.
  • Telefonica is focusing investment on developing better broadband networks (UBB/4G) and on attracting and retaining quality customers (such as postpaid and Fusion multiplay customers). It is implementing “cognitive intelligence” technology to create a new way to interact with customers and develop a telco-as-a-service strategy.

Features and Benefits

  • Analyzes Telefonica's performance, main strategies, launches, and financial key performance indicators.
  • Evaluates Telefonica's main strategic initiatives.

Key questions answered

  • What are the main strategies implemented by Telefonica Group?
  • What are Telefonica's main revenue streams and challenges?

Table of contents

Summary

  • Introduction
  • Download 1: Telefonica Group Update, May 2017

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