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This presentation provides an update on the performance of Tele2 Group operations to end-1Q16, covering financial performance, key developments, and the latest product, and service launches.


  • In Sweden, Tele2 was the second-largest player with a mobile market share of 25.6% at end-1Q16. Sweden is a very competitive market where Tele2 saw a decline in total revenues (mobile and fixed) of 2.5%, primarily due to a decline in prepaid subs and attractive multiplay bundled service offerings from its competitors.
  • At present, Tele2 is one of the few operators in Europe that has started offering 4G across all of its business unit.

Features and Benefits

  • Identifies the trends prevailing in the markets where Tele2 operates.
  • Provides details on the Challenger Program and how it fits into Tele2's goals.
  • Analyzes Tele2's initiative towards transforming itself in the evolving telco ecosystem.

Key questions answered

  • How does Tele2 defends itself in the competitive markets?
  • What are the pricing innovation strategies adopted by Tele2 throughout all of its markets?

Table of contents


  • Introduction
  • Download 1: Tele2 Update, June 2016

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