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Ovum's Telco TV Benchmark ranks the world's largest telco providers of pay-TV services against six distinct success criteria, which may be viewed together or in isolation.


  • The benchmark rankings are based on the size of a given telco's TV customer base, its domestic TV subscriber market share, the ratio of TV customers to broadband customers, and the contribution of TV services to domestic retail wireline revenues.
  • As well as the individual player view, which presents each telco's benchmark ranking position and latest KPIs, the tool also provides historic KPIs that can be selected dynamically for each player from within a single view.
  • The international players overview tab presents the subscriber bases, split by territory, of those telcos with TV operations across multiple country markets.

Features and Benefits

  • Ranks the world's leading telco TV players against six different performance/success criteria and compare the performances of selected individual operators.
  • Assesses individual players' competitive positioning within their respective local pay-TV markets.
  • Tracks the evolution of telco TV operations in terms of revenue / ARPU generation, subscriber / market share growth, platform distribution, and service penetration over the past two years.

Key questions answered

  • Who are the market-leading telco TV players within a given country or geographic region?
  • How significant are their TV operations in terms of subscriber base, market share, and revenue generation?
  • What distribution technology platforms are employed by specific telcos in a given country market?
  • How does the take-up of a given telco's TV service compare to that of its broadband access offering?
  • How successfully have telcos sold managed IPTV services to their addressable xDSL and FTTx customer bases?

Table of contents


  • Introduction
  • Download 1: Telco TV Benchmark: 2H14

Have any questions? Speak to a Specialist

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Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

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