skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum identifies key innovative and/or disruptive products (based on market reach, technological advancements, software offerings, etc.) in growing and mature wearable segments in order to provide clients a summarized primer on market direction and trends.


  • While Apple's AirPods’ wireless hearable technology isn’t as innovative as other Tech Watch products, they are a significantly disruptive product in the market due to the iPhone 7 headphone jack removal.
  • Snap Inc.’s Spectacles have taken the US by storm with a simple product functionality, a fun use case, and a great artificial scarcity marketing strategy to spur large demand among millennials. The positive reception of the Spectacles sets the stage for Snap’s endeavors in AR in the near future.
  • Xenoma’s e-skin provides an innovative solution that enhances VR gaming, healthcare, and fitness through accurate monitoring of motion, body temperature, respiration, and more – all without the use of cameras.

Features and Benefits

  • Evaluates each product based on its disruptive and innovative capacity.
  • Predicts the market impact each product will have on their respective wearable segments.
  • Assesses responsive recommendations for operators, content providers, software developers, media companies, and hardware vendors.
  • Anticipates the market response to each product.
  • Serves as a quick summarized primer on the state of the wearables market.

Key questions answered

  • How disruptive and innovative are these products?
  • How should clients respond to these product launches?
  • What are the short-, medium-, and long-term market impact predictions of these product launches?
  • What are the market conditions that could affect the success of each product?
  • What are the growing segments that will expand the wearables market?

Table of contents


  • Introduction
  • Download 1: Tech Watch Wearables: Apple, Snap Inc., and Xenoma

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now