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Key IoT industry vertical trends for 2017, including new business models and applications, emerging players, and upcoming developments for the connected car, the smart home, smart cities, and insurance.


  • For connected cars, expect an ongoing shift away from providing connectivity via tethered smartphones or user-installed broadband devices, to delivering in-built connectivity in new cars. The industry’s vision is moving towards an integrated, personalized car-home experience.
  • In the smart home market, providers who know the consumer retail market well are likely to be most successful – as Amazon is amply demonstrating. Service providers may need to change their strategies, as other players’ platforms gain traction more quickly.
  • As smart cities offerings and partnerships evolve in 2017, both service providers and vendors need to support the different ways cities are approaching the "smart journey." More creative vendor-led and telco-led approaches to smart city business models will emerge.

Features and Benefits

  • Identify the most important IoT trends for 2017 in four key industries: connected cars, the smart home, smart cities, and insurance.
  • Understand how the connected car proposition will evolve: an integrated view of car and home environments, and a "zero-accidents" vision for autonomous driving.
  • Identify what factors are important in making services or hardware (e.g. the home gateway) critical to the successful functioning of the smart home.
  • Learn why take-up of IoT-based insurance offerings is still low, and what factors may be constraining market development.
  • Understand why who to partner with and how far to stretch across the IoT value chain will continue to be important strategic questions for all market players in 2017.

Key questions answered

  • Which IoT trends will be the most important in the automotive, smart home, smart cities, and insurance verticals in 2017?
  • Which IoT propositions are proving most compelling for these industries, and who is developing and deploying these successfully?
  • Which innovative IoT technologies and business models are likely to have the greatest impact for these four verticals?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Connected and autonomous vehicles zoom ahead

  • Connected cars move toward in-built connectivity as standard, as industry moves toward personalization as a goal
  • Autonomous vehicle focus shifts to "zero-accidents"

Consumer IoT goes mainstream with smart home

  • Successful individual smart home devices in view, but not yet as an integrated platform approach
  • Voice-interfaces and growing skills will drive AI assistants to become smart home control points

Smart cities projects will not be one-size-fits-all

  • Initiatives are coalescing around two distinct approaches
  • Financing smart cities needs a sustainable approach, rather than relying on government funding

Insurance will continue its IoT-led transformation in 2017

  • Insurance providers remain uncertain about IoT strategy
  • Will tech giants eat insurance providers' lunch?


  • Further reading
  • Author

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