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Introduction

SAP launched the new hybris Marketing solution on February 10, 2015. It should prove popular with the SAP and hybris customer bases in particular as a cloud or an on-premise extension to their existing transactional processing systems.

Highlights

  • The SAP hybris Marketing solution will become a core component of SAP’s integrated Customer Engagement and Commerce (CEC) portfolio. The CEC portfolio currently includes SAP Cloud for Sales, SAP Cloud for Service, and hybris Commerce Suite, all of which integrate with SAP ERP.

Features and Benefits

  • Evaluates the combined SAP and hybris strategy for customer engagement and e-commerce.
  • Assesses the impact that SAP and hybris will have on the digital marketing technology marketplace.

Key questions answered

  • How does the hybris Marketing solution fit into SAP’s CEC strategy?
  • How important is SAP’s recent acquisition of SeeWhy to the hybris Marketing solution?

Table of contents

Ovum view

  • Summary
  • The SAP hybris Marketing solution augments SAP’s “partner agnostic” strategy for digital marketing applications
  • The SAP hybris Marketing solution features real-time analytics and connects many aspects of customer engagement
  • SAP hybris needs to leverage multiple distribution channels quickly to gain market share

Appendix

  • Author

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