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Launched in November 2016, Unlimit is an IoT venture from Reliance Group, built through a multiyear exclusive partnership with Cisco Jasper and Reliance Communications.


  • Unlimit focuses on end-to-end IoT capabilities, driven by strong partnerships. It positions itself as a one-stop shop for enterprise IoT needs. The company aims to develop an IoT ecosystem by bringing together service providers, system integrators, platform providers, and developers to cover the entire IoT stack.
  • For Unlimit, IoT is about services rather than things. Establishing an IoT business that operates independently of the group’s legacy telco business is a key step toward breaking away from the traditional mindset of selling SIM-based connectivity and identifying new business models that deliver IoT-as-a-service.
  • The new venture stands to benefit from strong domain expertise across existing businesses.

Features and Benefits

  • Identifies the key differentiators for Unlimit's IoT propositions.
  • Analyzes Unlimit's commercial propositions, capabilities, and opportunity in the Indian IoT context.

Key questions answered

  • What are the details of Reliance Communications' and Jasper's partnership?
  • What are the most important elements of Unlimit's IoT strategy, and how is Unlimit's approach different from that of the rest of the industry?

Table of contents

Ovum view

  • Summary
  • Unlimit focuses on end-to-end IoT capabilities, driven by strong partnerships
  • For Unlimit, IoT is about services rather than things
  • New venture stands to benefit from strong domain expertise across existing businesses
  • Ovum’s observations and recommendations


  • Further reading
  • Author

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