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Introduction

This is an update of the Australia telecoms market, covering mobile and fixed broadband market trends and regulation. It includes service provider performance, multiplay services and bundling, and operator initiatives.

Highlights

  • Technology and transformation leadership coupled with tech-savvy consumers bodes well for continued mobile growth opportunities. Strong technological leadership and digital transformation efforts by operators, coupled with a tech-savvy population, positions the country well.
  • Intense competition is hitting mobile revenue growth. Telstra reported a 2.0% YoY decrease in total mobile revenues for the financial year ended June 2016. The second half of the fiscal year was particularly tough, with a 7.7% YoY drop in Telstra’s mobile revenues.
  • Media becomes core, operators move to unlimited/unmetered data. Operators are using streaming services to lure subscribers to high-end plans, bundling free access to Netflix, Stan, Presto content with higher-priced contracts. Optus Mobile, for instance, offers unmetered Netflix and Presto on high-end A$100 and A$120 plans, while subscribers on lower value plans need to pay additional A$10 to access streaming services.

Features and Benefits

  • Highlights mobile and fixed market trends. Identifies operators that are performing better and examines how.
  • Provides TV market outlook and new product launches.

Key questions answered

  • What are the mobile market forecasts for the next five years?
  • What are the key trends seen in technology migration?
  • What are the latest developments in the multiplay market?

Table of contents

Summary

  • Introduction
  • Download 1: Australia Update, September 2016

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