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This is an update of the Australia telecoms market, covering mobile and fixed broadband market trends and regulation. It includes service provider performance, multiplay services and bundling, and operator initiatives.


  • Technology and transformation leadership coupled with tech-savvy consumers bodes well for continued mobile growth opportunities. Strong technological leadership and digital transformation efforts by operators, coupled with a tech-savvy population, positions the country well.
  • Intense competition is hitting mobile revenue growth. Telstra reported a 2.0% YoY decrease in total mobile revenues for the financial year ended June 2016. The second half of the fiscal year was particularly tough, with a 7.7% YoY drop in Telstra’s mobile revenues.
  • Media becomes core, operators move to unlimited/unmetered data. Operators are using streaming services to lure subscribers to high-end plans, bundling free access to Netflix, Stan, Presto content with higher-priced contracts. Optus Mobile, for instance, offers unmetered Netflix and Presto on high-end A$100 and A$120 plans, while subscribers on lower value plans need to pay additional A$10 to access streaming services.

Features and Benefits

  • Highlights mobile and fixed market trends. Identifies operators that are performing better and examines how.
  • Provides TV market outlook and new product launches.

Key questions answered

  • What are the mobile market forecasts for the next five years?
  • What are the key trends seen in technology migration?
  • What are the latest developments in the multiplay market?

Table of contents


  • Introduction
  • Download 1: Australia Update, September 2016

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