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Introduction

This is an update of Taiwan's telecoms market, covering fixed broadband and mobile market trends and regulation. It includes service provider performance, multiplay services and bundling, fixed broadband pricing, mobile data pricing, and operator initiatives.

Highlights

  • Taiwan's market is seeing a fiercer “three-horse” race. In 4Q15, the merger of Ambit and Asia Pacific Telecom was finally approved by regulator the NCC. Taiwan Star continued to boost its market share through low-price offerings, and it plans to have 1 million 4G users by end-2016
  • Operators continued to bid for new 4G spectrum. CHT, FET, APT, and TWS secured spectrum in the second spectrum auction, with TWM being the only one to drop out of the auction.
  • Unlimited data service has been pushed by major operators. Consumers have reacted favorably to unlimited plans, causing operators to increase prices in 2Q16 as a way of managing network congestion.

Features and Benefits

  • Compares major operators' performances over the last year.
  • Discusses progress made in the TV and video markets.

Key questions answered

  • What is the pricing strategy adopted by mobile players, and are any challenges posed by MVNOs?
  • What initiatives have operators undertaken to increase market share?

Table of contents

Summary

  • Introduction
  • Download 1: Taiwan Update, July 2016

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