skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This is an update of Myanmar's telecoms market, covering fixed broadband and mobile market trends and regulation. It includes service provider performance, multiplay services and bundling, fixed broadband pricing, mobile data pricing, and operator initiatives.

Highlights

  • The government’s effort to liberalize the telecoms sector led to the award of mobile licenses to private players Ooredoo and Telenor in 2H14. Within two years, mobile penetration rose to 68% at end-2015, from 15.9% in mid-2014. In contrast, fixed broadband remains unaffordable, with household penetration below 0.1%. MPT, Telenor, and Ooredoo continue to vie for market share with competitive data and voice pricing, coverage expansion, and innovative services. Operator ARPU is on a glide path; net subscriber additions begin to slow.
  • Viettel, the potential market entrant, will be up against established players and operating in a relatively mature market where conditions have changed since 2014: new customer acquisitions are hard to come by as urban centers are already penetrated and rural coverage will mean network capex; incumbents already see declining ARPUs; and a telecom tax of 5% will put added pressure on a new entrant.
  • Developing the digital user community and educating users on Internet and smartphones: Telenor holds a monthly “Net Monday” industry event to promote a rich dialogue on topics around growing digital and online community in Myanmar. Similarly, MPT organized a mobile seminar to address topics such as smartphone usage and Internet safety. Ooredoo launched 4G in May 2016, the first operator in Myanmar to do so, though only in selected towns of Yangon, Nay Pyi Taw, and Mandalay. 4G tariffs are on a par with 3G; 4G uptake will depend on availability of affordable 4G handsets. 3G penetration is low with operators yet to recoup their investment costs.

Features and Benefits

  • Provides an overview of Myanmar's telecoms market Evaluates market dynamics playing out after telecom liberalization in 2014
  • Compares data pricing and market impact. Updates clients with TV and video market development.

Key questions answered

  • What are the growth drivers behind rising mobile market penetration? What are the operator initiatives to increase market share?
  • What is the pricing strategy adopted by mobile players? Is there any challenge for the fourth telco?

Table of contents

Summary

  • Introduction
  • Download 1: Myanmar Update, June 2016

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now