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Introduction

A detailed update of the Singapore TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • - Singtel has closed the subscriber gap on competitor StarHub, increasing its 30% share in 2010 to 44% at end-2015, but in recent years pay-TV growth has slowed with penetration levels at 79% of TV households. - Pay-TV has shifted focus from expensive content bidding towards OTT provision. The high speed NGNBN makes OTT video content far more accessible to subscribers.
  • - Integrating OTT video services within the core proposition is a new strategy by the pay-TV operators. Most notably, Singtel and StarHub both struck a partnership with video streaming player Netflix as soon as it launched its OTT service in Singapore in January 2016.
  • - DTT is set to gain share; Ovum forecasts analog terrestrial switch-off (ASO) in 2018. Broadcasters and TV manufacturers are aiming for island-wide DTT reception by end-2016. - Singapore passed an anti-piracy amendment to its Copyright Act, which further aims to block infringing content..

Features and Benefits

  • - Analyses pay-TV market in terms of key players, market share, operator initiatives, etc. - Identifies market dynamics playing out in Singapore TV market
  • - Discusses developments in DTT space - Analyses operators' TV business performance and the shifting focus to OTT video as part of the bundle

Key questions answered

  • - How will TV market technology share look in the next five years? - What will be the growth in TV advertising revenue?
  • - How are pay-TV players confronting the OTT video challenge? - How will the emergence of DTT impact other TV technologies in the coming years?

Table of contents

Summary

  • Download 1: Singapore TV Update

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