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A detailed update of the Philippines TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • - The pay-TV market is dominated by DTH leader Cignal TV and cable-TV provider SkyCable. The rest of the market comprises small DTH players and a number of small provincial CATV players - SkyCable is readying itself to expand into the DTH segment. This development signals even tougher times for smaller DTH operators that are already operating with financial losses.
  • Philippines regulator, NTC, released implementation rules and regulations for DTT broadcast services in December 2014, bringing migration from analog TV DTT a step closer. It says the transition will take at least five years. Ovum believes it will face delays, and forecasts that 24% of TV households (4.4 million homes) will take DTT as their primary TV signal by 2020.
  • - The NTC and the TV operators still need to conduct an extensive information campaign to increase the public’s awareness of the mandatory digitization of TV broadcasting. - The anti-piracy body, IIPA, accepts that progress has been made, but piracy remains a key concern for operators.

Features and Benefits

  • - Offers In-depth analysis of pay-TV market trends - Lists developments in the next-generation TV market
  • - Details developments in the DTT space - Provides financial performance of leading TV media house ABS-CBN

Key questions answered

  • - How is the pay-TV market split going to look in the next five years? - Which TV technology is likely to be the main contributor to pay-TV revenue over next five years?
  • - How well is piracy dealt by the state machinery?

Table of contents


  • Download 1: Philippines TV Update

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