skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

China Unicom has faced serious challenges to its mobile business in 1H15, with mobile service revenues down by 9.7% year-on-year. Regulatory real-name validation/registration of SIM cards and the operator’s slow 4G deployment were contributory factors.

Highlights

  • China Unicom lost opportunities in the early phase of 4G competition and its mobile business has faced challenges since 2H14 mainly due to its slow action in 4G deployment. The top management change in August 2015 has helped the operator rediscover its direction; the company has made it clear that it will now accelerate 4G deployment and ceased capacity expansion in the 3G network.
  • In May 2015, China Unicom officially launched its “Smart Wo Family” quad-play solution to household customers, promoting its strategy of full service offerings. The new quad-play solution offers customers an average discount of 20-45% on a one- or two-year contract basis. The company says it had 2.13 million Smart Wo Family users at end 2Q15, with an ARPU of CNY129.

Features and Benefits

  • Assesses the operator's strengths, weaknesses, opportunities, and threats.
  • Analyzes the operator's disadvantageous position in the early phase of 4G competition, and the causes.

Key questions answered

  • How has the operator's mobile business and fixed business performed over the last few months?
  • What are China Unicom's recent key initiatives?

Table of contents

Summary

  • Introduction
  • Download 1: China Unicom Update, September 2015

Appendix

  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now