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This is an update of the Indian telecoms market, covering mobile, fixed broadband, operator initiatives, consumer market trends, and regulation. It includes subscriptions and revenue forecasts for mobile and fixed broadband.


  • India is the second-largest telecoms market in Asia-Pacific by subscriptions, after China. The country added 52 million mobile subscriptions during 2014, with 20 million in 4Q14. Mobile subscription growth increased to about 5.9% year-on-year in 2014, as operators penetrated further into rural markets.
  • Market consolidation continued, with the top three operators including Bharti Airtel, Idea Cellular, and Vodafone accounting for 58.7% of total subscribers at end-2014, up 3.1 percentage points compared to 2013.
  • 4G LTE remained high on the agendas of operators, which are now marketing 4G as a service for the masses. Both Reliance Jio and Bharti are tying up with vendors to launch low-to-midrange 4G-enabled smartphones.

Features and Benefits

  • Assesses the current state of India's 3G and 4G market.
  • Evaluates operator initiatives.
  • Learn from the latest findings of Ovum’s consumer and enterprise research programs.

Key questions answered

  • What is the current fixed and mobile market landscape in India?
  • Who are the top operators and what are their market shares?
  • What are the current pricing and content initiatives and strategies adopted by Indian operators?
  • What is the state of the Indian telecoms regulatory and policy environment?

Table of contents


  • Introduction
  • Download 1: India Update, June 2015


  • Author

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