skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


This is an update of the Indian telecoms market, covering mobile, fixed broadband, operator initiatives, consumer market trends, and regulation. It includes subscriptions and revenue forecasts for mobile and fixed broadband.


  • India is the second-largest telecoms market in Asia-Pacific by subscriptions, after China. The country added 52 million mobile subscriptions during 2014, with 20 million in 4Q14. Mobile subscription growth increased to about 5.9% year-on-year in 2014, as operators penetrated further into rural markets.
  • Market consolidation continued, with the top three operators including Bharti Airtel, Idea Cellular, and Vodafone accounting for 58.7% of total subscribers at end-2014, up 3.1 percentage points compared to 2013.
  • 4G LTE remained high on the agendas of operators, which are now marketing 4G as a service for the masses. Both Reliance Jio and Bharti are tying up with vendors to launch low-to-midrange 4G-enabled smartphones.

Features and Benefits

  • Assesses the current state of India's 3G and 4G market.
  • Evaluates operator initiatives.
  • Learn from the latest findings of Ovum’s consumer and enterprise research programs.

Key questions answered

  • What is the current fixed and mobile market landscape in India?
  • Who are the top operators and what are their market shares?
  • What are the current pricing and content initiatives and strategies adopted by Indian operators?
  • What is the state of the Indian telecoms regulatory and policy environment?

Table of contents


  • Introduction
  • Download 1: India Update, June 2015


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now