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Introduction

SK Telecom continues to dominate South Korea's telecoms market. Its total number of subscribers rose 4.7% year-on-year, to reach 28.6 million at end-4Q14. It had 16.7 million LTE subscribers, or over 58% of its subscriber base.

Highlights

  • In 2014, SK Telecom significantly improved its LTE-Advanced (LTE-A) capabilities and launched triband LTE-A. The operator introduced dedicated social media services (Angles and Cloud Game) and content services (BTV mobile streaming and T Baseball Multiview) to support the launch.
  • The operator has strengthened its focus on transferring established services outside its home market. In October 2014, it formed a joint venture with Celcom Axiata to launch e-commerce platform Celcom Planet in Malaysia.

Features and Benefits

  • Benchmarks SK Telecom's performance against the top 20 operator groups globally.
  • Assesses the operator's performance in operational business segments.
  • Assesses the operator's strengths, weaknesses, opportunities, and threats.

Key questions answered

  • How did SK Telecom's various business units perform in 2014?
  • What were SK Telecom's key focus areas in 2014?

Table of contents

Summary

  • Introduction
  • Download 1: SK Telecom Update, May 2015

Appendix

  • Further reading
  • Author

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