skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Virgin Mobile has launched services in the UAE, with its arrival signifying an intensification of competition in the local mobile market.

Highlights

  • Competition in the UAE telecoms market has become sharper with the launch of Virgin Mobile.

Features and Benefits

  • This research note sets out the plans for Virgin Mobile in the UAE.
  • This reports assesses the significance of the launch of Virgin Mobile for the UAE market.

Key questions answered

  • What are the plans for the Virgin Mobile service in the UAE?
  • What impact is Virgin Mobile going to have on the UAE market?

Table of contents

Ovum view

  • Summary
  • Virgin's launch brings a global mobile brand to the UAE
  • Marketing campaign for Virgin to kick off in late Summer
  • Virgin's launch will push Etisalat to review its brand strategy

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now