skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


Virgin Mobile has launched services in the UAE, with its arrival signifying an intensification of competition in the local mobile market.


  • Competition in the UAE telecoms market has become sharper with the launch of Virgin Mobile.

Features and Benefits

  • This research note sets out the plans for Virgin Mobile in the UAE.
  • This reports assesses the significance of the launch of Virgin Mobile for the UAE market.

Key questions answered

  • What are the plans for the Virgin Mobile service in the UAE?
  • What impact is Virgin Mobile going to have on the UAE market?

Table of contents

Ovum view

  • Summary
  • Virgin's launch brings a global mobile brand to the UAE
  • Marketing campaign for Virgin to kick off in late Summer
  • Virgin's launch will push Etisalat to review its brand strategy


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now