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Introduction

Virgin Mobile has launched services in the UAE, with its arrival signifying an intensification of competition in the local mobile market.

Highlights

  • Competition in the UAE telecoms market has become sharper with the launch of Virgin Mobile.

Features and Benefits

  • This research note sets out the plans for Virgin Mobile in the UAE.
  • This reports assesses the significance of the launch of Virgin Mobile for the UAE market.

Key questions answered

  • What are the plans for the Virgin Mobile service in the UAE?
  • What impact is Virgin Mobile going to have on the UAE market?

Table of contents

Ovum view

  • Summary
  • Virgin's launch brings a global mobile brand to the UAE
  • Marketing campaign for Virgin to kick off in late Summer
  • Virgin's launch will push Etisalat to review its brand strategy

Appendix

  • Further reading
  • Author

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