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Introduction

This report describes and analyzes high-value-consumer propositions in the GCC, which offer special perks and privileges to subscribers in exchange for a high monthly cost.

Highlights

  • Compared to users in emerging economies, GCC citizens have high GDP per capita and fewer taxes. This translates into higher disposable income and greater purchasing power, fueling an interest in high-value and preferential services.

Features and Benefits

  • Compares and analyzes high-value consumer propositions in the GCC region.
  • Acquaints the reader with high-value propositions.

Key questions answered

  • How are special programs for high-value customers in the GCC structured, marketed, and sold?
  • How are marketing programs tailored to the VIP segment?

Table of contents

Summary

  • Introduction
  • Download 1: High-Value Customer Packages and Strategies in the GCC

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