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This case study covers smartphones, mobile broadband, operator initiatives, and consumer market trends in Botswana. It includes findings from Ovum's latest consumer and enterprise key market trends programs.


  • In 4Q14, Mozilla announced plans to promote Firefox OS across Africa from 2015 onward. Orange launched the "Klif" handset in Botswana on May 29, 2015. The device has Firefox OS pre-installed and retails at $40.

Features and Benefits

  • Assesses the current state of Botswana's smartphone market
  • Evaluates examples of operator best practice in Botswana and Africa

Key questions answered

  • What drives Botswana's smartphone market?
  • What is Mozilla's roadmap in Africa?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers
  • Recommendations for Firefox OS

Using the Klif to drive mass-market smartphone usage

  • Setting the business context
  • Bringing the strategy to life
  • Outlook


  • Methodology
  • Further reading
  • Author

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