skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses Orange’s digital strategy, its digital-service developments and deployments, and the performance of and prospects for the group’s digital businesses.


  • Orange has a multipronged approach to capturing value from the whole digital service ecosystem, which enables it to add value where it is most able to.
  • Orange has a well-defined and articulated approach to identifying which digital-service areas to get involved in.

Features and Benefits

  • Assesses Orange's digital-service strategy and analyzes its prospects for growth.
  • Evaluates all of Orange's key digital-service initiatives.
  • Assesses how Orange has positioned for digital-service growth, and based on this offers key learnings for other service providers.

Key questions answered

  • What is Orange's vision for digital services?
  • How has Orange structured to take advantage of the digital opportunities it has identified?
  • What are the key strengths of Orange's digital-service strategy?
  • What are Orange's prospects for digital-service growth?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Orange places digital services at heart of corporate strategy
  • Digital-service launch and value-creation strategy

Market dynamics

  • Orange's digital strategy guides M&A, service launches, and partnerships
  • Network transformation underpins Orange's digital-service development

Digital-service development

  • Orange's digital-investment strategy
  • Orange's open API program
  • IoT: LoRa and LTE-M are the platforms for growth
  • In-house innovation
  • Big data
  • Digital customer care
  • Orange's e-commerce and banking initiatives
  • VR and AR
  • Healthcare and education
  • OTT media and communications
  • Connected home
  • Security

Digital strategy results

  • Digital revenues and prospects


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now