skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This research assesses how operators are dealing with the challenges of developing OTT communications apps. It evaluates how they can differentiate and compete against pure-play OTT developers.


  • To stand a chance of OTT success, operators must understand how best to incorporate core telephony services and clearly define which segments of the market to target.

Features and Benefits

  • Identifies the key challenges facing operators looking to develop an OTT communitcations strategy.
  • Assesses operators' key strengths in this area and identifies where and how they can differentiate.
  • Offers SWOT analyses of OTT initiatives from major operators including Deutsche Telekom, Orange, Telefonica, MTS, and Turkcell.

Key questions answered

  • How can operators differenitate in the OTT communications market?
  • What are the strengths and weaknesses of current operator OTT services?

Table of contents


  • Introduction
  • Download 1: European Operators' OTT Messaging Strategies

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now