skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Immmr, the managed OTT service from Deutsche Telekom (DT), shows how a telco can innovate on core communications using software that embraces the potential of IP.

Highlights

  • Although this concept is not new – OTT providers have long offered virtualized mobile numbers – immmr has noteworthy features that will help it to evolve DT’s core communications services.
  • DT might not be able to monetize immmr directly; however, through immmr, DT will better understand the impact of user behavior on its network and gain experience developing enhanced communications and new technologies.

Features and Benefits

  • Explains how immmr might prove disruptive to DT’s legacy voice services and OTT services already in the market.
  • Describes what makes immmr stand out.

Key questions answered

  • How does immmr combine OTT and telco benefits?
  • What benefits will immmr bring to DT?

Table of contents

Ovum view

  • Summary
  • Immmr embraces the OTT approach and adds telco benefits
  • Immmr is an important step in DT’s voice evolution
  • Unlike OTT players, immmr embraces the open community approach
  • DT should experiment with marketing and bundling – monetization isn’t the main goal

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now