skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This presentation offers an update of Ireland's telecoms market, covering mobile, fixed broadband, operator initiatives, M&A, and regulation. It includes subscription, revenue, and technology forecasts for mobile and fixed broadband.


  • Ireland’s telecoms market has suffered from poor broadband uptake and underinvestment by key operators in the past. Competition has intensified in the past three years as a result of the reorganization of the sector.
  • A joint venture between the Electricity Supply Board (ESB) and Vodafone was officially launched in May 2015. The new broadband company Siro is to invest €450m ($484m) in bringing high-speed fiber-optic broadband to 500,000 premises in 50 towns. The initial phase of the project is expected to be fully rolled out by the end of 2018.
  • In June 2015, Eir had invested over €310m ($333m) in its NGA fiber network, passing 1.3 million premises and connecting 281,000 retail and wholesale customers. Eir aims to extend this footprint to 1.9 million premises by 2020 (80% of premises in Ireland).

Features and Benefits

  • Analyzes Ireland's mobile and fixed markets, identifying recent developments, strategic initiatives, and key products and services.
  • Assesses operator moves, including NGA network development, mobile data pricing, recent product offerings, and OTT service launches.

Key questions answered

  • Who are the leaders in Ireland's mobile and fixed telecoms markets and what are their market shares?
  • At what rate are 4G subscriptions in Ireland growing?
  • How are Irish mobile operators pricing their mobile data plans?

Table of contents


  • Introduction
  • Download 1: Ireland Update, October 2015

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now