skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This presentation offers an update of the Swiss telecoms market, covering mobile, fixed broadband, operator initiatives, M&A, and regulation. It includes subscription, revenue, and technology forecasts for mobile and fixed broadband.


  • Switzerland’s telecoms market has the advantage of high-income households willing to pay for the best services, which drives ARPU and revenue for operators. Substantial investments have been approved for broadband development by various players.
  • The national broadband plan is in line with the EC's Digital Agenda for Europe. The Swiss government intends to offer access to a broadband connection over 100Mbps (via FTTH, FTTS, and HFC) to at least 80% of the population by 2020. Switzerland is at the forefront of high-speed access.
  • French entrepreneur Xavier Niel acquired Orange Switzerland from Apax Partners via NJJ Capital for $2.9bn in December 2014 and rebranded it as Salt in April 2015.

Features and Benefits

  • Analyzes the Swiss mobile and fixed markets, identifying recent developments, strategic initiatives, and key products and services.
  • Assesses operator moves including NGA network development, mobile data pricing, recent product offerings, and OTT service launches.

Key questions answered

  • Who are the market leaders in Swiss mobile and fixed telecoms and what are their market shares?
  • At what rate are 4G subscriptions in Switzerland growing?
  • How are Swiss mobile operators pricing their mobile data plans?

Table of contents


  • Introduction
  • Download 1: Switzerland Update, October 2015

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now