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In June 2015 Vodafone launched Vodafone Connect, a new fixed telephony and broadband product for the UK market.


  • Vodafone Connect is a fairly basic broadband access product with a compelling modem that allows customers to manage Wi-Fi access for family members, devices, and guests. Prices are not aggressive, but will be appealing to existing Vodafone mobile customers.

Features and Benefits

  • Assesses the likely impact of Vodafone's new Vodafone Connect service.
  • Outlines the advantages to Vodafone of engaging in M&A activity.

Key questions answered

  • What is the addressable market for the new Vodafone Connect service?
  • How can Vodafone improve the performance of its UK business?

Table of contents

Ovum view

  • Summary
  • Second time lucky?
  • The addressable base is fewer than 4 million customers
  • Merge, acquire, or exit UK mobile market?


  • Author

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