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Introduction

This report provides an update on the performance of MTS Group operations for the 12 months to end-4Q14, covering company overview, market dynamics, key performance indicators, and analysis of strategic initiatives and key products of MTS.

Highlights

  • Despite the challenging economic environment in Russia and a number of markets across MTS's footprint, the operator managed to increase revenues on a year-on-year basis both in 4Q14 and FY14 by 2.3% and 3.1%, respectively, in ruble terms. The devaluation of local currencies in several markets had a negative impact on the revenues of MTS in US dollar terms.
  • MTS launched quad-play tariffs via its subsidiary MGTS in Moscow and Moscow region. MTS is the first mobile operator in Russia to launch quad play. The company is aiming to increase loyalty and upsell broadband via this offering.
  • MTS launched satellite TV and is aiming to become one of the major players on the satellite TV market. This is a good opportunity for MTS to extend its TV reach. The operator is offering 130 channels, including 30 HDTV channels in the basic package for RUB1,200 annual subscription, on par with the market leader Tricolor TV.

Features and Benefits

  • Analyzes MTS Group's performance.
  • Gives an assessment of recent developments in MTS's core markets, and identifies strategic initiatives and key products and services.
  • Learn latest strategic initiatives of the MTS Group, where MTS stands in the World Financial Benchmarks, market dynamics in core markets of MTS footprint, and which new products and services the company offered in the last 12 months.

Key questions answered

  • Which countries are in MTS's footprint? Which markets has MTS re-entered in the past 12 months?
  • What is the revenue market share of each of the Group’s businesses?
  • How has the Group’s market share by subscribers changed in its respective markets?
  • What are MTS's strategic initiatives?
  • What are MTS's key products and technologies and what is their uptake?

Table of contents

Summary

  • Introduction
  • Download 1: MTS Update, May 2015

Appendix

  • Further reading
  • Author

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