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Introduction

This report provides an overview of the Greek telecoms market, including mobile and fixed market analysis and forecasts. It also looks at operators' recent initiatives and content strategies, development and adoption of NGA technologies, M&A activity, and regulation.

Highlights

  • Telecoms revenues have been hit by the challenging economic situation. The development of telecoms depends on the economic situation in the country, which affects consumers' spending habits and investment climate.
  • Wind Hellas and Vodafone are cooperating to strengthen their competitive positions against OTE. The operators submitted a joint proposal to acquire fixed operator Forthnet to prevent Forthnet from selling TV business Nova to OTE.

Features and Benefits

  • Analyzes Greece's mobile and fixed markets. Gives an assessment of recent developments in the market and identifies strategic initiatives and key products and services.
  • Learn the latest initiatives of operators, including NGA network development and mobile data pricing, and what recent product offerings and OTT services have been launched.

Key questions answered

  • Who is the market leader in the mobile market? What are the market shares of other players?
  • At what rate is 4G take-up growing?
  • What are operators' key mobile pricing moves? How are they pricing mobile data?
  • Are fixed operators offering triple-play services? How might M&A activity work as a catalyst for the appearance of quad-play offers?

Table of contents

Summary

  • Introduction
  • Download 1: Greece Update, December 2014

Appendix

  • Further reading
  • Author

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