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In this report, we identify four major trends that we believe will impact the wholesale market during 2016. We also look back at the trends we have highlighted in previous years, to identify where our predictions have been accurate.


  • New customer segments, technologies, business models, and market entrants will all make an impact in the year to come. To survive and grow in this environment, wholesalers must respond to changing demands increasingly rapidly and flexibly. To stand still is to be left behind.

Features and Benefits

  • Identifies four trends that will change the wholesale market in 2016.
  • Reviews the progress of the trends predicted for 2014 and 2015.
  • Recommends the actions wholesalers should take to prepare for market developments.

Key questions answered

  • What changes are wholesale customers demanding of their suppliers?
  • What factors are going to affect wholesalers' business models and how?
  • What new opportunities are emerging for proactive telecoms wholesalers?
  • Which regions will see greatest growth in domestic wholesale markets?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations for wholesalers

Recap of 2014 and 2015 Trends to Watch

  • Trends highlighted for 2014 continue to develop
  • Some 2015 trends took hold faster than others

Increased M&A activity will impact the wholesale market

  • With a recovering economy, boards have turned to M&A
  • Continued M&A will benefit some wholesalers but threaten others

Technological developments will change the cost structure of wholesalers’ networks

  • Rollout of new network technologies will start to impact wholesalers’ business models
  • New technologies will impact international wholesale before domestic

Availability of domestic wholesale services will increase across Africa and Asia

  • Growing mobile penetration and market liberalization

Increased verticalization of wholesale businesses will help serve new customer segments

  • Wholesalers act in response to emerging customer segments


  • Further reading
  • Author

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