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Introduction

CenturyLink sets a high standard for channel support among wholesale cloud providers. Its tools enable wholesale intermediaries to customize their service mix and branding. They can also estimate potential costs for themselves and their customers running cloud services.

Highlights

  • CenturyLink has created integrated tools, sales training, and marketing programs to support its wholesale customers’ endeavors where competitors have not.

Features and Benefits

  • Describes CenturyLink's strategy and tactics for supporting cloud services sales through its wholesale channels.
  • Evaluates the tools CenturyLink developed to help its channel partners estimate operating costs and total cost of ownership.

Key questions answered

  • What should telcos do to expand their wholesale cloud opportunities?
  • How can telcos exploit their wholesale channels to increase revenues from cloud services?

Table of contents

Ovum view

  • Summary
  • CenturyLink supports customized wholesale offers
  • Tools deliver increasingly sophisticated channel support
  • CenturyLink provides a model for wholesaling cloud services

Appendix

  • Further reading
  • Author

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