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In this report, Ovum’s Wholesale Telecoms analyst team reviews the four major trends we expected to shape the market in 2014 and identifies four more that we believe will be important in 2015.


  • The pace of change will continue to accelerate with increasing demands on wholesale customers to support greater mobility, higher bandwidth, and ever more complex retail services. Wholesalers that proactively address these needs will benefit.

Features and Benefits

  • Reviews the important wholesale market trends we predicted would be significant in 2014.
  • Identifies four more key trends that will affect wholesalers in 2015 and in years to come.
  • Recommends how wholesalers should prepare for pending market developments.

Key questions answered

  • What changes are wholesale customers demanding of their suppliers?
  • What new opportunities are emerging for proactive telecoms wholesalers?
  • How should telecoms wholesalers respond to the growth of OTT and new media players?
  • Where will competition in the international wholesale market come from in 2015?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Recap of 2014 Trends to Watch

  • Evolutionary change to continue beyond 2014

Customer demand will lead to greater integration of wholesale within service providers

  • Telcos need to better coordinate wholesale customer service
  • Recommendation: increase coordination of wholesale business units across organization

Wholesalers will increase focus on the enablement of cloud services and the Internet of Things

  • Proliferation of connected devices demands more targeted wholesale service portfolios
  • Recommendation: develop a clear approach to enabling wholesale customers to support cloud and IoT services

Attitudes towards OTT and new media players will change

  • OTT and new media players are here to stay
  • Recommendation: explore opportunities to serve, support, and partner with new wholesale customer segments

Asian carriers will increase their presence in the international wholesale market

  • Wholesale growth is coming from Asia
  • Recommendation: develop relationships with the emerging Asian telecoms powerhouses


  • Methodology
  • Further reading
  • Authors

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