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Orange enriches core services to improve customer experience and positions for the next-generation A2P messaging opportunity.


  • Orange is focused on evolving its core voice and messaging services by using the latest technology and software developments to either offer an improved experience (in the case of voice) or to take a leading role in next-generation messaging and web interaction (A2P messaging).

Features and Benefits

  • Understand how Orange is evolving its core voice and messaging services.
  • Assess where Orange places value in the emerging voice and messaging spaces.

Key questions answered

  • How is Orange developing its voice services using the latest technologies?
  • How is Orange evolving its messaging services in line with latest developments and market opportunities?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Evolving voice and messaging with new technologies

  • Despite the success of OTT players, service providers remain relevant and can become more so
  • Enriching voice with VoLTE and enhanced features
  • Orange wants to play a leading role in next-generation A2P messaging
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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