skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This research assesses leading European operators' latest app developments and highlights operators that are using AI to shape their CEM strategies.

Highlights

  • Self-care apps offer an excellent opportunity to drive low-complexity customer service queries to AI bots to improve customer satisfaction and focus call centers on value-added interactions.

Features and Benefits

  • Assesses how operators in Europe are evolving their apps and integrating AI to improve CEM.
  • Identifies the strengths and weaknesses of service providers' apps.
  • Identifies service provider app best practice.

Key questions answered

  • How are leading European service providers evolving their apps?
  • What is best practice in the region?
  • How are service providers using AI to improve CEM?
  • What features do service providers in the region incorporate into their apps?

Table of contents

Summary

  • Introduction
  • Download 1: CEM: European service providers’ self-care app strategies move toward AI

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now