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This research note analyzes data from Ovum's Mobile Subscription and Revenue Forecast, India by Circle 2017-22, which offers an in-depth view of mobile subscriptions, service revenues, and ARPU for each telecoms circle.


  • In 2016, India added over 115 million mobile subscriptions (excluding M2M connections), accounting for over 35% of global net additions.
  • The recent data pricing wars among telcos have had a much deeper impact on metro circles, where adoption of mobile broadband and smartphones is higher than the country's average.
  • Operators will use a mix of technologies to extend network coverage, leading to selective deployment of 4G, 3G, and 2G services depending on consumer demographics.

Features and Benefits

  • Offers a by-region view of the Indian telecoms sector.
  • Provides local-level information on mobile subscriptions and revenue growth.
  • Provides historical and forecast ARPU for metro and urban pockets of the country.

Key questions answered

  • What are the expected trends in mobile subscriptions, revenue, and ARPU through 2022?
  • Which provincial markets will lead in terms of subscription additions and revenue growth?
  • How will mobile broadband penetration and take-up look across the provincial markets?

Table of contents

Ovum view

  • Summary
  • Subscription growth shifts outside metros and densely populated centers
  • Technology migration will gather pace, driven by availability of low-cost LTE smartphones
  • Metros will lead in terms of ARPU, while Circle A markets will drive revenue opportunities


  • Further reading
  • Author

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