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Introduction

With 100,000 subscribers in two weeks, StreamOn promises upsell opportunities and revenue growth.

Highlights

  • DT has not laid out its next steps for StreamOn, according to D. Wende, press spokesperson at DT. However, Ovum believes the operator could take a similar approach to sister company T-Mobile US took with its BingeOn campaign.

Features and Benefits

  • Assesses the StreamOn partnership business model.
  • Analyzes the likely next moves that will be taken by DT and its competitors.

Key questions answered

  • What are the drivers to introduce StreamOn in the German mobile market?
  • Why will StreamOn improve operator service revenue?

Table of contents

Ovum view

  • Summary
  • With 100,000 subscribers in two weeks, StreamOn promises upsell opportunities and revenue growth
  • Carrier billing through StreamOn will benefit DT's business model
  • DT and content partners should cooperate more closely to sustain StreamOn's success

Appendix

  • Further reading
  • Author

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