skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Telefonica's German subsidiary, O2 Germany, launched its purely mobile banking service, O2 Banking, in July 2016. Ovum believes that this banking service will improve O2's branding in Germany, but will not increase revenue.


  • Unlike traditional banks which would use their interest rates to attract customers, the O2 Banking service takes a differentiated approach by using data as an inducement to open an account.

Features and Benefits

  • Explains why service provider banking services will not offset declining revenues.
  • Investigates what service providers should do to improve service uptake.

Key questions answered

  • What are the key differentiating features of O2 Banking that make it a real OTT service?
  • What is O2's addressable demography with O2 Banking?

Table of contents

Ovum view

  • Summary
  • O2 Banking is an OTT service that uses data as an incentive
  • O2 Banking will not offset declining revenues but will improve stickiness
  • O2 should up their go-to-market strategy by trying out bundling and app pre-installment


  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now