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In 4Q16, Ovum commissioned a survey to examine the “new digital consumer,” surveying consumers in Indonesia, Malaysia, and Thailand. We found that 53% of respondents pay to access internet on their phones, but a significant number who do not pay rely instead on free Wi-Fi to fulfill their mobile data needs, bypassing operator data charges.


  • This survey gives insights into how new digital consumers in emerging Asia (Indonesia, Malaysia, and Thailand) view their mobile voice and data services, and their usage of these and OTT services.

Features and Benefits

  • Examines the satisfaction levels of emerging Asia consumers (Indonesia, Malaysia, and Thailand) on their mobile voice and data services, helping operators understand the pain points.
  • Discovers what OTT services emerging Asia consumers are using and expect to use in the future, comparing and contrasting results from Indonesian, Malaysian, and Thai consumers, helping operators understand the opportunities.

Key questions answered

  • What telecoms services and OTT services do emerging Asia consumers use?
  • How satisfied are emerging Asia consumers with the mobile services provided by operators?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights: Emerging Asia

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