In 4Q16, Ovum commissioned a survey to examine the “new digital consumer,” surveying consumers in Indonesia, Malaysia, and Thailand. We found that 53% of respondents pay to access internet on their phones, but a significant number who do not pay rely instead on free Wi-Fi to fulfill their mobile data needs, bypassing operator data charges.
Europe, Middle East & Africa team - +44 (0) 207 017 7700
Asia-Pacific team - +61 (0)3 960 16700
US team - +1 646 957 8878
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