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This reports examines how operators are monetizing mobile prepaid data services through innovative tariffs. It also examines innovative loyalty tariff strategies, leveraging Ovum's Pricing Innovation Radar. We limited our case studies to MNOs.


  • Prepaid plans are have grown in sophistication in the past couple of years. They are converging with postpaid plans in terms of what they both have as inclusions. Prepaid tariff strategies today are not that different from postpaid ones.
  • We expect more innovation around loyalty programs in 2017 as prepaid-led operators in particular invest to keep users on their network and not churn to those of their rivals.
  • Above all, we continue to see content emerging more and more in prepaid offers, even to the point that content is “now a must” in most markets for prepaid as well as postpaid users.

Features and Benefits

  • Examines and analyses innovative ways operators are monetizing mobile prepaid data services.
  • Assesses innovative loyalty tariff strategies, leveraging Ovum’s Pricing Innovation Radar.

Key questions answered

  • How are operators charging for mobile data in prepaid plans?
  • How do operators leverage mobile video in prepaid plans?

Table of contents


  • Introduction
  • Download 1: Prepaid Tariff Monetization Strategies

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