skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum’s Smartphone Connections Forecast: 2016–21 presents historical and forecast data for smartphone connections. It includes total smartphone connections, unique subscriptions, and penetration rates by total subscribers, population, and unique subscriptions for all regions and 67 major markets.


  • Ovum expects over 75% of global connections to be used through a smartphone by 2021, growing from 43% at the end of 2015. The emerging regions of Africa and Central & Southern Asia will drive growth in the smartphone market, while growth in the more developed regions, such as North America and Western Europe, will be more moderate.

Features and Benefits

  • Sizes the smartphone connections market across all regions and 67 markets and allows the user to make meaningful comparisons across different markets.
  • Evaluates the smartphone penetration of total mobile subscriptions across all regions and 67 major countries.

Key questions answered

  • How will smartphone connections grow until 2021? Which markets are expected to grow faster?
  • What percentage of total connections are smartphones expected to account for in 2021?

Table of contents


  • Introduction
  • Download 1: Smartphone Connections Forecast: 2016–21

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now