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Introduction

HK telecoms giant HKT, whose parent company is PCCW, is acting like an OTT challenger, with its "distribute content to as many eyeballs first, then monetize" strategy.

Highlights

  • This case study profiles a telco disrupter that is disrupting outside the traditional premium content boundaries.

Features and Benefits

  • Helps existing fixed broadband and integrated operators discover new business models for monetizing content outside of offering only traditional premium movies and sports content.
  • Provides insight into next-generation bundling and content monetization strategies.

Key questions answered

  • How is HKT monetizing content outside of traditional bundling practices?
  • Can every operator emulate HKT's model?

Table of contents

Summary

  • Introduction
  • Download 1: Disrupter Case Study: HKT

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